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JOANA COHEN

Sotol Sotomayor

I love working for this Mexican company that develops spirits. In this occasion, the invited me to develop a brand for sotol from Chihuahua. The challenge was to give a highly traditional, Mexican feeling to the bottle, fortunately with a high budget. 

The bottles are made of ceramic and glass, both inspired by the craftmanship of Mata Otiz. In collaboration with the local community and the Tarahumara indigenous people, we transform their traditions and art into inspiration for our bottle.

The logo emulates the Sotol plant, which seen from above looks like the sun. The name of the brand is divided in half by this Sun and highlights the letter «M».

Following the entire brand concept with the images, components data and ads, was developed and launched through social media.