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JOANA COHEN

Lightmarket
  -    -    -    -    -    -  Lightmarket

Lightmarket

This brand is a low-calorie products line and it was a personal project created entirely by me. It included different products such as two types of cookies, deshydrated fruits and vegetables, low fat dressings and a sotol honey (from a plant).

Together with my partner, we choose the name «LIGHTMARKET» to honor the spirit of the products. I designed the logo focused on representing dietic and green options. 

Therefore, the symbol is a plant and the typography is modern a clean. 

I developed social media campaigns and posts bases on photos that I purposely chose to reflect the brand ADN.