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JOANA COHEN

Ron Libertad
  -    -    -    -  Ron Libertad

Ron Libertad

Once again, I had the opportunity to create a concept brand for a rum from Chiapas, by working together and brainstorming with the company owners. 

We had the idea of printing the label on fabric. Then I participate in the design of the logo, inspired by freedom from hard work, illustrated by breaking the chains.

While the illustrations on the bottle are not mine, I create the label choose the typography, colors and the identity of the brand. 

Thereafter I launched the social media, technical sepcs, presentation and now I going to change the website. 

Since the slogan of the product is 

«Nothing like taking the liberty».